Starring Mr. Andrews, the 14 regional airports are portrayed as gateways to the rich experiences of a captivating country

With its new communication campaign, Fraport Greece highlights the multifaceted role of the 14 regional airports it manages—not only as infrastructure for transport, but as modern gateways to a world of authentic experiences.

Placing the traveller at the centre, and with the airports themselves as the starting point, the campaign showcases the images, landscapes, flavours, and cultural richness of Greece. The story begins at one of the regional airports, where Mr. Andrews, a visitor arriving for his holiday, sets off on a journey of discovery. Through the colours, traditions, and authenticity of the destinations served by Fraport Greece’s 14 airports, the country is gradually revealed to him — with the help of an unexpected travel companion.

The campaign was developed by the advertising agency Valuecom, in collaboration with the production company The Stripes, and directed by Konstantinos Stagkikas. The creative team crafted a visually refined narrative, aligned with international standards, aiming to further elevate Greece’s image as a leading global tourism destination.

This campaign is part of Fraport Greece’s broader strategy to promote sustainable tourism development and support the local communities served by its 14 regional airports. At the same time, it highlights the vital role of airports in shaping every traveller’s first impression — even before their exploration of each destination truly begins.